Sana Commerce lets you roll out multiple stores based on multiple companies and manage them all by defining product assignments once and in one place: your ERP.
Conquer large catalogs, all of which are populated using real-time product data from your ERP, with faceted search. Sana Commerce lets clients filter results using product attributes as defined in your ERP to quickly find their ideal product.
Make purchasing complex products simple for your clients. Sana Commerce makes it easy to combine individual items into a single sellable unit. Sell beyond your own web store.
With Sana Commerce, you can easily export detailed product information to marketplaces like eBay, Amazon and Google with an add-on. With Sana Commerce, we are able to support a consumer-facing scenario and a B2B scenario, including providing content experiences that are targeted to our audiences. That offers great added value for the customer. Our sales team wanted to leverage Sana Commerce, as did our marketing team and our leadership team. Plus, our own dealers were asking us for this kind of online experience.
The manufacturer might group similar products to allow consumers with a specific interest to quickly find what they want, or they might spread items throughout the catalog to make shoppers view more items, hoping to increase impulse buys. The manufacturer processes the orders, ships the items and handles customer service, cutting out the cost of wholesalers or distributors.
Some catalog companies feature products from a variety of manufacturers, giving companies with fewer products a chance to make catalog sales.
This allows mass retailers to include more items in their catalogs. In these types of catalogs, you might see several competing products on the same page. The catalog manager takes direct payment from the consumer, giving a portion of the sale to the manufacturer after the money is collected.
Some multi-company catalog marketers fulfill orders from their warehouses, while others send orders to the manufacturer, who ships the item and handles returns and customer service.
It has a clean, professional look, and the page layout is well thought. It shows images with the individual products, descriptions, and interior design ideas that incorporate the products. Catchy headlines, fonts, and colors are a must when you want to increase sales with product catalogs. These elements build the brand identity and make a company recognizable.
Headlines give context, separate different categories of products, and can promote limited offers. Make sure to keep them short, on point, and attractive. But do you know what will really make your headlines pop? There are many different font styles and you can combine them however you want. Depending on the category of products you want to showcase in your product catalogs, you can use Serif fonts or Sans Serif fonts.
Still, color combinations will help you create a theme and offer a vibe to your product catalogs. My advice is to always choose 2, maximum 3 colors and combine them as naturally as possible. Avoid creating a product catalog that looks like a rainbow. This cosmetic product catalog template has them all: catchy headlines, powerful colors, and playful fonts.
You surely agree with me that its design has a great potential to increase sales. Take advantage of it right away and make it yours with the help of our Design Studio. The next important thing is the product descriptions. So your product descriptions should explain the benefits of buying your products.
If you want to increase sales with product catalogs, use the product information smartly and determine people even more to make the purchase. By using accurate product descriptions.
Instead of telling them where to use the product or how to incorporate it, use an image and make it even more attractive. As equally important is for the product descriptions to be easily readable. Even though you may have detailed information about your products, try to use it on your website. Product catalogs usually have little text. Notice the font used to describe the products is bolded, while the text with the product description is not.
This is for making the text easier to read. Also, you might figure that the price is usually placed at the bottom of products, on the right or left side, or even right on top. People want to know how much something costs before making a purchase. Another significant aspect to consider when you want to increase sales with product catalogs is to use professional photos. But, of course, you can always hire a photographer who will know the best way to capture and highlight your products.
However, if most of your sales happen online, your visual representations of the products must compete with the physical products available in stores. Think about the in-store product experience offers: touching the product, feeling the texture, trying on the product, etc.
Through stunning visuals, you try to help your customers imagine what that item looks like on them, or in their homes, for example. And you also try to close the gap between physical and online products.
See how many images this template has? The active voice is more direct and clear, while the passive voice slows everything down. As a result, if you want to make your catalog copy more readable, use the active voice. The mistake many do, myself included, is considering that passive voice is more sophisticated than it actually is. Of course, there are cases when using passive voice is the better option , but you will probably use the active voice more often.
As you will soon read, there are different tools for verifying your copy for catalogs, and most of them have a tone checker. Which of these two examples sounds better to you? Start your next adventure. Commence your next happening. I have to admit, the second example is exaggerated, no one actually talks like that, and I had to look up some synonyms for some words.
However, I hope I managed to get my point across. Simplicity is always the best way to go. You should emulate it in everything related to your product description. Avoid long, thesaurus words that aim to confuse and stick with simple yet powerful language to inspire your readers.
Does he really think big emotions come from big words? I know them all right. But there are older and simpler and better words, and those are the ones I use. The idea is that there is no point in overcomplicating things.
People should be able to understand you with ease, and your copy for catalogs should be simple. Sometimes less is more, and this is a case when the saying definitely applies. Mastering the art of storytelling is powerful. You can use storytelling as an inspiration, educational, and influential tool. It might have been a book, an article, even a post on Reddit. This is what great storytelling does.
Now think about storytelling when writing your copy for catalogs. What would move and inspire readers more? An endless list of features and specifications, or a well-thought story of the product?
Your feet are swollen and hurt, and all you want to do is lie down. Your feet no longer hurt, and more importantly, Skipper is happy. It might not be the best example, but the point is to make your personal goal to make the reader feel something. For example, make them smell the olive and honey from the shampoo, make them feel the silkiness of their hair, or see how shiny it is.
Go beyond the plain and boring copy and tell a relatable story. Catalog copy is essential, but luckily, digital catalogs have created opportunities that regular catalogs simply cannot offer. Digital catalogs are cheaper to produce, easy to share and edit, and on top of that, they are interactive.
With Flipsnack, there are different sharing options to choose from. For example, you can share your flipbooks on social media, embed them directly into your website, or maybe send it regularly as a newsletter via email.
I mentioned that you should write copy for your audience. Still, it is equally important to promote your publications in the right spot. Your audience might be more present on social media, so why not target them there? On the other hand, if you have more success via email, focus your attention on newsletters. Discover what your audience likes, and engage with them accordingly. Another advantage: different privacy options to choose from.
You could make your catalog public so everyone has access to it, including search engines. Or you could make it unlisted. This way, only people that have the link will be able to access it. Why restrict the audience? You might have a unique catalog created for regular customers, for example. Protect your publication even more by using a password or sharing it with specific people via email for extra security. However, in the case of digital catalogs, mistakes are easier to overcome.
An undetected mistake no longer means extra costs, as instead of printing and shipping new catalogs, you can fix them with a simple edit.
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