Indiegogo offers two funding goal options: fixed or flexible funding. The dashboard on Kickstarter and Indiegogo are very different, so you should consider what type s of data you want to collect during your campaign.
Both platforms will show the source of your contributions, as well as how many visitors have come to the page and what rewards or perks are the most popular. While you can add a Google Analytics code to both platforms, you can only run a retargeting campaign on Indiegogo. Indiegogo also features a weekly roundup of products that are trending or doing well on the site. If your campaign is selected for the newsletter, you can anticipate seeing some momentum come to your project.
If you do not reach your funding goal within the timeline on Kickstarter, no pledges earned will be paid out and no fees will be charged. The five percent fee Kickstarter charges plus three to five percent on payment processing fees are considered reasonable.
Similarly, Indiegogo charges a five percent platform fee plus a payment processing fee that varies by your location and currency. Note that the fees on both platforms are based on the total amount you raise, not your public funding goal. With Indiegogo, campaign owners can choose to enroll in InDemand , a platform that is essentially an extension of a regular crowdfunding campaign that makes it easy for creators to keep raising funds after their campaign ends.
InDemand also lets creators continue to grow their community, reach new audiences and receive ongoing exposure on the Indiegogo platform. Creators are only eligible for InDemand if they meet their goal by the campaign deadline and are in good standing with Indiegogo. If you used Kickstarter for your campaign, it is still easy to transition to InDemand. Creators on Kickstarter must contact the Indiegogo team, who can help transition their campaign over to Indiegogo.
Once their campaign is set up, they have the ability to edit their story, perks, payment details and more. However, they cannot edit their original funding goal or how much their campaign has raised.
It ultimately depends on the project or product you are creating. This is especially true if you have a fully functioning prototype. Why this is, we don't exactly know. We believe it's because Kickstarter regulates their community and campaigns a lot more than Indiegogo.
Thus, Kickstarter has a stronger brand and greater trust. This in and of itself is another benefit to launching on Kickstarter. You associate your product and receive validation from Kickstarter by virtue of the fact that you are on Kickstarter. It's not every campaign that gets to be on Kickstarter. So we can both objectively and subjectively say, without any doubt, that Kickstarter will raise your campaign more money, when compared to Indiegogo.
Well, what about other factors or things to consider? There are a few other factors that can be analyzed when looking at Indiegogo vs Kickstarter, but they aren't material or that important. Nonetheless, I'll still address the more prominent points. When it comes to customer support, Indiegogo hands down wins here.
Kickstarter's customer support is not good. To their credit, it has improved over the years, but it is still bad. Good luck trying to talk to someone at Kickstarter either before or after your campaign launches. If you do, you often have to wait up to a few days to receive an email back, which typically is from some generic email address at Kickstarter. Indiegogo truly does shine when compared to Kickstarter's customer support.
Indiegogo will likely try to convince you to launch on Indiegogo rather than Kickstarter by promising you some extra promotions on their platform if you launch with them. Indiegogo really tries to take care of you, and win your business.
However, I'd rather have a campaign that raises X the amount with lackluster customer support than a campaign that has great customer support but raises X less. Often a lot of people will wonder about which platform, Kickstarter or Indiegogo, has better fees. That's not the question to ask or worry about. For the record, in terms of the Kickstarter vs Indiegogo fee decision, there is no decision. So in terms of fees, they are the same. This means the Kickstarter vs Indiegogo fee inquiry is irrelevant.
One last factor to consider is whether Kickstarter will let you launch on their platform. If you are creating a product, Kickstarter requires a prototype. If you don't have a prototype, you won't be able to launch on their platform.
This is a double edged sword. They have this policy for a reason. Kickstarter knows that having a prototype greatly increases the chances you will be able to deliver on your product. However, sometimes you need to crowdfund to get the funds just to do the prototype. There are also no fees if your campaign is unsuccessful. Campaigns to fund life events like education, medical treatment, and sports teams are prevalent on the site. Funding on GoFundMe is not all or nothing.
That means you keep whatever money you raise regardless of whether or not you reach your designated funding goal. Unlike some other crowdfunding sites, fees are the same whether you get fully or partially funded.
All kinds of projects are accepted for fundraising on the site. Campaigns on Indiegogo have a lower average funds raised than some other crowdfunding sites, but its diverse base is a huge plus. Indiegogo is unique in that you, the campaign owner, can choose whether or not to go with all or nothing funding. With two plans Flexible and Fixed , users can decide how this works.
Whether or not you choose the site will depend on how you feel about all or nothing funding.
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