However, Tumblr was the first platform to provide the option of hashtagging a photo, or of course, a set of photos, for no particular reason. GPOY allowed the Tumblr user to abandon almost all pretense of modesty. These are not photos for your "profile," these are just photos of yourself or, as the girls themselves sometimes say, "My Face". As Tumblr is one of the few platforms that started out dominated by women, and offered the ability to post photos and tag them, it was the ideal place for GPOY to start.
Clicking on the gpoy tag in tumblr takes you to some pretty interesting places. A lot of pictures, of course. But also quotes, gifs and image macros. GPOY has evolved to mean anything you identify with. Some are of just feet, or just hair, or just a goofy grin. I messaged about 40 young women on Tumblr and asked them how and why they used gpoy. Initially, when I identified myself as a reporter, no one responded.
I asked India , 21, whether or not she thought girls used gpoy more than men, and if so, why. She said that gpoy played up to feminine insecurities. GPOY could be one of these categories.
Her response eloquently mingled both the self-promotion and the vulnerability that are in play with GPOY. IRL, young women play out their issues with empowerment, vulnerability, attention-seeking, and objectification in much the same way they do online.
Consider this work of art. The real issue, I believe, is that women and girls are constantly working to find safe spaces for themselves on the Internet. We can champion the Internet for providing a voice for populist activism, a platform for new business opportunities, even a base for a strong, young, healthy feminism. Where they spread like wildfire. There's a fine line between objectification and empowerment in these photos.
Especially for the teenage girls who are doing it. At the same time, it seems like these women are promoting themselves. Not just putting their pictures out for sexualized consumption, but branding themselves for their fashion blogs, their photography portfolios, their writing. The acronym is primarily used to describe visual content on the popular microblogging platform Tumblr and is considered to be part of its community culture.
It's not used much on other popular social networks such as Facebook and Twitter, although you may come across it in those places. When it comes to Tumblr culture, GPOY is rarely used in full sentences and is primarily used on its own without any other words or information. The photo or GIF communicates the message. When a photo or GIF is so relatable that it could be used to symbolize you or your life in any way, then it's appropriate to include GPOY in the caption.
Example 1. A picture of a sad-looking dog or cat with the caption GPOY. This lets people know you share the feeling in the photo. Example 2. As an alternative, you could snap a photo of yourself looking sad and then tag it with GPOY. Posting a gratuitous photo on Wednesdays was a weekly ritual for several Tumblr users. By , the W had been quietly phased out, so users could post on any day of the week. With Tumblr's explosive growth, the popularity of GPOY memes spread rapidly within the Tumblr community, where it is most often used by the younger crowd.
Tumblr enthusiasts use it to describe other memes, photos, webcomics, GIFs, drawings, or anything else visual. Despite its popularity, the acronym is one of those rare ones that remain popular within one social media community and is seldom seen anywhere else online.
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